Hello Beautiful Salons, Inc. v. Dimoplon
Attorneys and Parties
Brief Summary
Beauty salon industry; alleged misuse of a point-of-sale (POS) booking system (Clover) by former employees to divert customers to a competing salon.
The Supreme Court, Kings County, granted defendants' motion under CPLR 3211(a) [rule allowing pre-answer dismissal, including for failure to state a cause of action] dismissing all claims and denied plaintiff's cross-motion to amend.
The Appellate Division reinstated the trespass to chattels, tortious interference with business relations, and breach of contract claims, and granted leave to amend as to those claims; it affirmed dismissal of the fraud and General Business Law § 349 claims and dismissed the appeal from the order denying reargument.
Allegations that defendants used plaintiff's credentials to access its Clover account and reroute booking requests stated trespass to chattels and tortious interference; the complaint also identified a specific non-solicitation provision breached by Goslin. Leave to amend should be freely granted under CPLR 3025(b) [permits leave to amend pleadings; requires proposed amended pleading showing changes], and plaintiff substantially complied. Fraud failed for lack of any misrepresentation, duty to disclose, or reliance, and General Business Law § 349 [prohibits consumer-oriented deceptive acts and practices with broad impact on consumers] failed for lack of consumer-oriented conduct.
Background
Plaintiff, a salon, alleged that after employees Kristina Dimoplon and Justin Goslin left, they launched a competing salon, Live by the Sword. Using plaintiff’s login credentials, defendants allegedly opened a second POS endpoint tied to plaintiff’s Clover account and redirected client booking requests to themselves, diverting business and clients. Claims asserted included fraud, trespass to chattels, tortious interference with business relations, General Business Law § 349, and breach of contract (against Goslin based on a non-solicitation/confidentiality agreement).
Lower Court Decision
The Supreme Court, Kings County (Ruchelsman, J.), granted defendants’ CPLR 3211(a) motion to dismiss all causes of action and denied plaintiff’s cross-motion for leave to amend without prejudice for not providing a redline showing changes as contemplated by CPLR 3025(b). The court later denied plaintiff’s motion to reargue; the appeal from that reargument order was dismissed as non-appealable.
Appellate Division Reversal
The Appellate Division dismissed the appeal from the September 4, 2024 order denying reargument. It modified the May 14, 2024 order by denying dismissal of the trespass to chattels (second), tortious interference with business relations (third), and breach of contract (fifth) causes of action, and by granting leave to amend as to those claims while denying leave to amend as to fraud (first) and General Business Law § 349 (fourth). On the merits: (1) Fraud/fraudulent concealment was properly dismissed for failure to allege a misrepresentation or omission, duty to disclose, and reliance, and did not meet CPLR 3016(b) [heightened particularity requirement for pleading fraud]; (2) Trespass to chattels was sufficiently pleaded because unauthorized access and diversion of electronic booking information can constitute interference with chattels; (3) Tortious interference with business relations was sufficiently pleaded via improper means (unauthorized system access and diversion of client requests); (4) General Business Law § 349 remained dismissed because the alleged conduct was not consumer-oriented with a broad impact; (5) Breach of contract against Goslin was sufficiently pleaded by identifying a specific non-solicitation clause and alleged breach. The court further held leave to amend should have been granted in part because plaintiff submitted a proposed amended complaint and later a highlighted version, and the proposed amendments to the surviving claims were not palpably insufficient.
Legal Significance
The decision underscores that unauthorized digital access and diversion of electronic client communications can support trespass to chattels and tortious interference claims, and that breach claims tied to specific non-solicitation provisions are cognizable at the pleading stage. It also reaffirms that General Business Law § 349 is limited to consumer-oriented practices with broad public impact and that fraud must meet CPLR 3016(b)’s particularity. Procedurally, it emphasizes liberal amendment under CPLR 3025(b) and disfavors denying leave for technical formatting issues when the substance is presented.
In disputes over diverted online bookings and client lists, plead specific unauthorized access and diversion to sustain trespass and interference claims, identify exact contract provisions for breach, and remember that fraud and General Business Law § 349 require stringent, consumer-oriented and particularized allegations.

